LOS BAÑOS, Laguna — Thirty frontliners and professionals from various units of the University of the Philippines Los Baños participated in the Filipino Brand of Service Excellence seminar held at the Training Center for Tropical Resources and Ecosystems Sustainability (TREES) Training Hall on 15 August.
The training seminar was conducted by the Department of Tourism Regional Office 4A (DOT CALABARZON) and organized for UPLB to prepare for the implementation of the Commission on Higher Education-funded “Promoting Agroforest Stewardship and Ecological Observations (PASEO) through Edutourism.
The seminar explored the foundational aspects of service excellence, Filipino core values, tourism touchpoints, basic expectations of guests, and techniques and methods in edutourism.
Ramon F. Mariñas, resource person for the training and a DOT-certified trainer, emphasized that service excellence goes beyond transactional interactions as it is an embodiment of values, a reflection of organizational culture, and a cornerstone of building lasting relationships.
Reference:
Cabriole, A. (2023, August 23). Elevating Service Excellence: Recap of the Filipino Brand of Service Excellence Seminar. https://uplb.edu.ph/all-news/elevating-service-excellence-recap-of-the-filipino-brand-of-service-excellence-seminar/