ALABANG, Muntinlupa City — The University of the Philippines Los Baños College of Development Communication (CDC), through the Department of Science Communication (DSC), presented the Harmonized Science Communication (scicom) Framework to Department of Science and Technology (DOST) officials in a ceremony held at the Acacia Hotel in Alabang on 8 August. The scicom framework was the major output of the DOST-funded project “Science for the People: Towards a Harmonized Science Communication Framework” led by DSC.
The framework intends to provide overall guidance in communicating science to non-expert publics. It recognizes three categories of intentions for scicom initiatives: communicating for science, communicating in science, and communicating about science, which are carried out through dissemination, dialogue, and participation. It also considers five major components of scicom activities: people actors (audience/participants, experts, scicom facilitators), message, initiatives, processes, and environment (facilitating conditions). Outcomes, as well as monitoring and evaluation, thread through the components. Four regional consultation workshops were conducted nationwide to gain staff inputs from DOST’s regional and provincial offices and agencies, particularly on the framework’s usability.
The event was attended by National Scientist Dolores A. Ramirez, as well as DOST officials, including Undersecretary Leah J. Buendia, Director Enrico C. Paringit of the Philippine Council for Industry, Energy and Emerging Technology Research and Development (PCIEERD), Director Richard P. Burgos of the Science and Technology Information Institute (STII), and Director Julius Leaño of Philippine Textile Research Institute (PTRI).
Other guests included Dean Fernando dlC. Paragas, PhD, UP College of Mass Communication, members of Science Communication Philippines, Inc. (SciCommPH), as well as UPLB officials, including Vice Chancellors Janet Malata-Silva and Roberto Cereno, Dean Agham C. Cuevas, and Dean Maribel Dionisio-Sese, former CDC Dean Ma. Theresa H. Velasco, and CDC’s department chairs and academic staff.
Reference:
Quilloy, R. (2023, August 17). CDC presents Harmonized Science Communication Framework for Filipinos. https://uplb.edu.ph/all-news/cdc-presents-harmonized-science-communication-framework-for-filipinos/