NEWS | UP Institute for Small-Scale Industries offers GABAy initiative for MSMEs

| Written by Padayon UP


(Poster created by intern Erielle Martha Anica P. Arceo, a student at the UP Integrated School)



DILIMAN, Quezon City — The University of the Philippines Institute for Small-Scale Industries (UP ISSI) launched the Gain Advancement through Business Advisory and Support Service (GABAy) Program on July 2022 to address the issues that many micro, small, and medium enterprises (MSMEs) experienced during and after the COVID-19 pandemic. This initiative was designed to assist and guide MSMEs in developing pivotal strategies to effectively adjust from the impacts of the pandemic and to adapt to the new normal.


“GABAy is UP ISSI’s flagship advocacy program that aims to accelerate the growth and sustainability of MSMEs by providing online mentoring and online marketing support. It offers a comprehensive range of services to support MSMEs, including enterprise counseling (online and face-to-face) and online marketing support, for enhanced productivity and efficiency. Under this program, entrepreneurs can receive personalized advice to diagnose and resolve their operational issues. The program also assists MSMEs in the development of marketing collaterals and articles, business planning and networking.”


Besides MSMEs, the initiative also caters to government and non-government organizations engaged in enterprise development.


To learn more about the GABAy Program and how it can benefit your business, organization, or community, reach out to UP ISSI’s Business Enterprise Development Division by phone at (+632) 8981-8500 (VoIP Local 4087) or email at [email protected]. You can also visit our office, at Room 403, 4th Floor, E. Virata Hall, E. Jacinto St., University of the Philippines Diliman, Quezon City.



Naguit, U. (2023, March 31). GABAy Program: Helping MSMEs Survive and Thrive in the New Normal.